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Poolhouse produces the most loved online communities for Pets, Children and Shoes.
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- News | 03.2011Washington Post - "Zuckerberg’s puppy gets on Facebook"
- News | 03.2011NYTimes - "Dogbook is the one to watch"
- News | 03.2010Dogbook and Catbook have updated iPhone applications.
- News | 03.2010Horsebook has a new iPhone application.
- News | 12.2009Watch the new Dogbook iPhone commercial, click on the iPhone ===>
- News | 12.2009Both Dogbook and Catbook for iPhone are now available.
- News | 09.2009The design of all the Facebook applications were updated.
- News | 07.2009My Babybook now has new functionality.
Dogbook is a community of over 3.5 million dog lovers and over 3 million dogs on Facebook and the iPhone.
On Dogbook you can keep a diary of your dog's life, locate other dogs by breed or location, and then "friend" them. Find nearby parks, join groups and share stories, upload photos, tag your friends and more.
Dogbook. It's a dog's life.
Dogbook on Facebook Dogbook on iPhone
Catbook is a community of over 2 million cat lovers and over 1.5 million cats on Facebook and the iPhone.
Keep a diary of your cat's life, locate other cats by breed or location and then "friend" them, join groups, upload photos and tag your cat and your cat's friends in photos.
Catbook. Here Kitty, Kitty.
Catbook on Facebook Catbook on iPhone
Horsebook is a community of over 300,000 horse lovers and over 200,000 horses on Facebook and the iPhone.
Keep a diary of your horse's life, locate other horses by breed or location, and then "friend" them. Find stables and riding clubs nearby, share stories, post photos and more.
Horsebook on Facebook Horsebook on iPhone
Your baby is precious. Share it's early moments with friends and family on My Babybook, a community of mom's from around the world. Upload photos and videos, join discussion groups, "friend" other friend's babies, schedule a walk in your nearby park with others, and set forget-me-nots.
My Babybook. Cherish the Early Years of Your Baby.
My Babybook on Facebook
Ferretbook
Ferretbook is a community of ferret lovers from around the world to share your ferret's life. You can "friend" other ferrets, upload photos and videos, search for ferrets around you, and join ferret discussion groups.
Ferretbook. It's a Ferret's World.
Rodentbook
Rodentbook is a community of lovers of pet mice, guinea pigs, hamsters and other rodents from around the world. You can "friend" other rodents, upload photos and videos, search for other pets around you, and join discussion groups.
Fishbook
Fishbook is a community of lovers of pet fish from around the world. You can "friend" other fish, upload photos and videos, search for other pets around you, and join discussion groups.
Birdbook
Birdbook is a community of lovers of pet birds from around the world. You can "friend" other birds, upload photos and videos, search for other birds around you, and join discussion groups.
44Shoes
44Shoes is a gift for your sole. View photos of shoes from around the world that people wear each day. Subscribe to receive daily photos of shoes to your inbox.
Advertise With Us
With 5M pageviews and nearly 500,000 unique visitors every month, this is the place to target engaged pet lovers.
For major brand ad campaigns, please contact our sales team at advertise@poolhouse.ca
Press
2011 | 2010 | 2009 (cont) | 2009 | 2008 | 2007
- Dogbook on iPhone video - Dec 2009
- Creativity Online - Dogbook iPhone App - Dec 2009
- Applied Arts Wire - Dogbook - Dec 2009
- Computer Love - Lost Your dog? We've Got An App For That - Dec 2009
- The BORG - Dogbook on the iPhone - Dec 2009
- App Store HQ - Dogbook - Dec 2009
- Design and Marketing - Got a Dog? There's an app for that - Dec 2009
- Maine Pets - Dogbook comes to iphone - Dec 2009
- Calgary Herald - The woof-wide web - July 2009
- Fox News - Dogbook: Facebook for Dogs - May 2009
- Sohu.com - 视频：Facebook新建宠物交友社区小猫小狗网上交友 - May 2009
- Okezone.com - Anjing Pun Punya Facebook - May 2009
- Times of India - Social petworking sites - May 2009
- Appssavvy partners exclusively with top app developers
- VentureBeat - It’s all about utility: Social media apps grow up (for advertisers, too) - Feb 2009
- mLive.com - GPS systems, treadmills, photo urns among items available for tech-savvy pets - Feb 2009
- Telegraph.co.uk - Online baby boom reaches Facebook - Dec 2007
- people.com.cn - 互联网时代网络宠物交友社区盛行 - Sep 2007
- Mail Online - From Facebook to 'Facebark': The online social site for DOGS - Sep 2007
- Estadao.com.br - Facebook ganha versão para cães e gatos nos Estados Unidos - Sep 2007
- Toronto Star - On these sites, pets are people, too - Sep 2007
- ABC News - Is your cat's Web presence larger than yours? It could be - Aug 2007
- ABC News - Meow... Want To Be My Friend? - Aug 2007
- Ahmedabad Online - Everybody who’s anybody is on Facebook - July 2007
- Canoe.ca - Facebook gone to the dogs - July 2007
Biographies
Geoffrey Roche | Alexandre Roche | Stuart MacDonald
Geoffrey B. Roche, CEO and co-founder
Born and raised in Toronto, Geoffrey Roche began his advertising career as a Zippo salesman. In 1978, he left Canada to work in the U.S. for the likes of Chiat Day New York, and Seattle and Hal Riney & Partners in San Francisco. After numerous awards including two Kelly's, he headed home.
In 1991, Geoffrey B. Roche & Partners was launched. After winning Agency of the Year the second most times of any agency in the country and having never missed the top 10 Lowe Roche was named Agency of the Decade in 2000.
Geoffrey and the Agency have won over 1500 awards from Cannes Gold Lions (including three in one year), One Show golds and even a German Effie (roughly translated: a German Cassie). In June 2007 Geoffrey started Dogbook and Catbook with his son Alexandre and left the Agency to work full time at Poolhouse in August 2011.
Alexandre Roche (co-founder), Product Designer at Facebook
Alexandre founded Dogbook in June 2007 with his father, Geoffrey, while on summer break from Concordia University. Only a few months after Dogbook's launch Alexandre was offered a full time position at Facebook. Prior to Dogbook, Alexandre created a course registration tool that landed him in hot water in Concordia Administration. Alexandre agreed to take his Application offline after intense meetings with Concordia officials. Alexandre is a Product Designer at Facebook and has worked there since 2007.
Stuart MacDonald, Advisor & Board Member
Stuart MacDonald founded Expedia Canada and quickly developed it into the most successful online business in the country. Afterwards Stuart became the SVP Packages and Chief Marketing Officer for Expedia.com in Seattle. Stuart now acts as an advisor and marketing professional to Poolhouse and has worked with many of Canada's largest media organizations, as well as Governments, not-for-profit ventures, early-stage start-ups and accelerating companies.
Stuart is also the co-founder of mesh, Canada's web conference and mesh marketing, Canada's one day digital marketing power conference. Stuart is in his third term as Chairman of the CIRA Nominating Committee. CIRA operates the .ca domain space.